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We’ve assembled industry champions for every discipline and channel to give you every skill you need for retail success. Our team can integrate seamlessly with your team and objectives, and our experts can support your goals where and when you need it.
We’ve proven our worth with a wide range of clients, delivering multi-channel digital marketing services including SEO, paid media, digital PR, content marketing, analytics, reporting and CRO. Let us do the same for you.
Our approach gives you control and peace of mind throughout our partnership. We are flexible to your needs, scaling at a rate that suits you, in a way that puts us in sync with your business.
The team will provide audits, insights, recommendations, and reports for your brand, helping to inform your roadmap, allowing us to prioritise and sync our resources to yours.
We can effortlessly switch between strategy and hands-on tactical delivery - we’ll provide strategic recommendations and planning or jump in and get our hands dirty.
Our strategies always consider your business’s unique circumstances, challenges, and goals, so that everything we do is scaled appropriately and proportionately.
We are in this together with your and your team. See us as an extension of your brand, and allow us to supercharge your team. Our team are all highly skilled and receptive to your requirements.
We were challenged with the launch of the rebrand of one of our long-standing fashion clients. Expanding this brand to a broader range of audience interests whilst ensuring all aspects of the customer journey aligned and retaining previous customers.
Advanced interest targeting options were developed based on key marketing personas, as the brand evolved to the next level. A new advert creative strategy was developed off the back of this, distinguishing the types of imagery and messages that resonated with the new personas. Utilising lifestyle and eCommerce imagery tailored to specific users in the funnel allowed us to deliver effective results.
TentBox came to us wanting to take their brand to the next level by dominating the market through their paid strategy. We launched TentBox into 3 new territories and additional Google Ads campaign types to make use of the full scope of inventory, including: Search, Shopping, Display, Video, DSA & Performance Max. The goal was to completely dominate the market for all product related search terms & to create a strong funnel that allows smart remarketing across the campaign types, including Youtube, Display & DSA. Alongside an effective Google Ads strategy, we utilised Meta ads to drive awareness and build effective and engaged audiences ready to target.
Every great relationship starts with a conversation. We’d love to talk with you about your next project and answer any questions you might have about Shopify. But be warned… once we get talking about this stuff, it’s hard to shut us up!
An eCommerce marketing agency is a type of marketing agency who specialises in marketing and growing eCommerce businesses through the tools that are an extension of their eCommerce store. An eCommerce Marketing agency looks to increase an eCommerce brand’s brand awareness, whilst improving the traffic, conversion rate, and sales of their website.
Depending on the specific requirements of the brand, the eCommerce marketing agency will fulfil various different services such as Search engine optimisation (SEO), Performance marketing (PPC), email marketing, content marketing, and loyalty marketing, all whilst understanding how those marketing channels best integrate with the brand’s eCommerce store.
The specific services offered by an eCommerce marketing agency will differ depending on the agency in question. However, nearly all eCommerce marketing agencies will offer performance marketing services, which include the management of Meta ads, Google Ads, and potentially ads across other social media platforms such as Pinterest, TikTok, or Snapchat.
Other services may include technical SEO, written content, and email marketing, but this will depend on the skills within the eCommerce marketing agency and the needs of the brand requesting them.
Cake Agency’s list of eCommerce Marketing services include performance marketing, search engine optimisation, CRM & Email Marketing, loyalty marketing, written content, and best practice eCommerce guidance via the use of their Gross Demand Plan service.
An eCommerce marketing agency will use a number of different methodologies and metrics to measure the success of their eCommerce marketing campaigns on both a macro and micro scale.
For example when measuring the success of an individual advertisement on Meta platforms, the eCommerce marketing agency may look at the Return on Advertising Spend (ROAS) or Marketing Cost of Sale (MCOS) of that ad, but when looking at the overall effectiveness of a marketing campaign they may look at improvements in sales, website traffic or newsletter signups.
There’s a wide variety of different KPIs to measure, and depending on the services a brand is employing, the brand’s goals, and the agency’s capabilities, a different set of KPIs will be used.
As an industry leading eCommerce marketing Agency, Cake Agency set each brand they work with a set of Objective Key Results (OKRs), which each encompass meeting a number of KPIs in relation to their marketing.
The time it takes to see results from eCommerce marketing campaigns can vary depending on the type of service being used. For example, performance marketing campaigns, such as paid ads, can yield short-term results quickly, sometimes even within a day. On the other hand, Search Engine Optimization (SEO) typically provides longer-term results. While SEO efforts might take more time to show measurable outcomes, they can lead to sustainable, ongoing traffic and growth over time.
As an experienced eCommerce marketing agency, Cake Agency recommends a full funnel approach that targets users across each touchpoint, including SEO, PPC, CRM & Email, and loyalty marketing, for continued growth amongst all customer cohorts.
Whilst not all eCommerce marketing agencies will be a Shopify Plus Partner or even offer services such as Shopify development, most eCommerce marketing agencies will at least have knowledge of how the Shopify platform works in partnership with their marketing efforts.
Cake Agency isn’t just an eCommerce Marketing Agency but is also a recognised Shopify Plus Partner. Having been awarded the status by Shopify themselves, Cake Agency can not only handle all eCommerce marketing needs, but also Shopify & Shopify Plus development services, migrations to Shopify, and more.