Now that we understood who we were creating a website for, and what was most important to the story of Birmingham Museums’ online shop, we were ready to fully design and build a Shopify ecommerce website that ticked all the boxes:
- Modern, stylish website that portrayed the quality within each item.
- Easy to navigate, with an informative, yet friendly, tone of voice.
- Highlights important aspects of the online shop, from their mission to support Birmingham Museums Trust to their love of local makers.
Plus, a few extra touches for a customer experience that’ll keep them coming back:
Art Post: We made it easier to purchase Birmingham Museums’ Art Post, allowing people to send cute, hand-written cards to people they’ve been missing during the pandemic – each one featuring its own little masterpiece.
Take a piece of the collection home: We simplified the journey to choose and customise pieces of artwork in collaboration with King & McGraw. People simply select their art style (canvas or print), frame, and even size, personalising memorable pieces from the collection for their own home.