Our passion is delivering relevant, timely, and consistent messaging to users throughout the customer lifecycle. Together, let’s create strategic marketing campaigns as remarkable as your brand.
Invite people in
We’ve assembled industry champions for every discipline and channel to give you every skill you need for retail success. That way, we can integrate seamlessly with your team and objectives, and our experts can support your goals where and when you need it.
We can effortlessly switch between strategy and hands-on tactical delivery—we’ll provide strategic recommendations and planning or jump in and get our hands dirty.
We’ve proven our worth with a wide range of clients, delivering multi-channel digital marketing services including SEO, Paid Media, digital PR, content marketing, analytics, reporting and CRO. Let us do the same for you.
Social Media Marketing
Social media marketing is so much more than posting on Instagram. It’s where our customers are hanging out online and we need to be part of their conversation. We can make sure your brand gets it right with audience targeting, channel optimisation, rich media creation, community management and targeted advertising campaigns. Make sure your brand has a distinctive presence in the right channels and your community will find you.
Search Engine Optimisation
At the start of your SEO journey, we’ll conduct in-depth research into your target demographic and competitors, followed by a full technical audit of your website structure. Once we’ve nailed down your audience, website performance, and unique selling points (USPs), we’ll identify relevant keywords that capture your brand, product offering, and organic audience search terms. By combining all these elements, we’ll create a bespoke SEO strategy and roadmap to the success of your e-commerce business.
For pay-per-click (PPC) campaigns that drive traffic and conversions for your brand, you need experts who understand the importance of data-driven strategies, careful budget management, and AI technology. As recognised Google Partners, we’re equipped to guide you through all aspects of Paid Search Marketing, showing you the power of mobile ads, video ads, shopping campaigns, the power of display marketing, and text ads.
Developing an effective publisher strategy means understanding your ideal customers’ journey to conversion. This audience-first approach shifts the focus from affiliate type to affiliate relevance, measuring their impact on a customer’s journey.
Digital influencers get your brand noticed, connecting you with the right customers fast. Large influencers increase brand awareness while smaller influencers build brand loyalty, and we’ll cultivate quality affiliates to drive results throughout the funnel. It’s a science we’ve perfected.
CRM & Email Marketing
Nurturing your returning customers is just as important as attracting new ones. Your customer relationship management strategy is vital to ensuring you delight your brand advocates, nurture new customer relationships, and re-engage lapsed users. We work with industry-leading CRM and loyalty partners to deploy your campaigns, reaching the right customer with the right message at the right time.
Marketing Campaign Planning & Management
Our strategic approach to campaign planning begins with your brand objectives: What are we looking to achieve? Once we’ve confirmed your goals, we’ll look at customer segmentation, targeting, and proposition. This is crucial to reach your audience in the right place with the right message, and our omni-channel approach ensures all marketing comms look and sound like your brand.
You're in good company
Over the last 5 years we’ve given many businesses the ingredients to launch and grow their brands online. We’ve built over 50 websites and logged over 10,000 hours of learning what it takes to get things done the right way.
Here are some of those we’ve helped along the way…
Check out these case studies…
Paid, Owned and Earned media
Paid media is pay-to-play, meaning there’s an investment in attracting visitors, impressions, or conversions. We call this ‘Performance marketing’.
Earned media is when others are talking about our brand on our behalf, encompassing digital PR, influencer activity, UGC, and viral content.
Owned media included anything that’s yours, from your brand website, mobile apps, CRM database, and YouTube channel through to your organic presence on social media, product packaging, and brick-and-mortar stores.
We believe a combination of all three delivers the best results for your brand over time.
Retail calendar planning
Our marketing plan needs to seamlessly integrate with your product’s critical path, making sure every product, range, and collection you launch has a strong campaign behind it. We work collaboratively with our brands to establish their retail calendar for the year, plotting key dates, seasonal campaigns, and ‘Always On’ activity. We’ll also establish ‘content themes’ for our customer personas to ensure every brand campaign has an engaging audience-first approach.
We live and breathe the retail industry, so we understand the life of a retailer and how reactive you may need to be. That’s why we’re continually using the latest data and insights to plan, launch, and evaluate campaigns, always keeping you one step ahead.
Messaging through the funnel
We believe in the funnel and consider ourselves “funnel marketers.” This journey takes potential customers all the way from awareness and consideration of your brand and products to purchasing, followed by a post-purchase brand relationship that aims to keep them loyal and coming back for more.
What’s the first thing you want a potential customer to know about your brand? What impression do you want to give out? We collaborate with you to consider all of this, planning our campaign creative and messaging based on a person’s relationship with your brand, delivery a message we know will resonate.
We’ve worked with the team at Cake for years. They are an extension of our team, have supported our growth and kept us up to date in an ever-changing industry. We look forward to continuing our journey together!